Shift the Way You Shop

Help the Shelfies!

Some Shelfies are selling their products and would love your business. Others might be doing this for the first time and are looking for a lot of support to clarify their vision. Whether you're interested in purchasing or offering feedback please browse the Shelfies below and SHOP, TEST & INVEST!

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Imagine your product on our shelves.

Our Shelfies have about a month to showcase and test their ideas. They could be working on a product or service that is already developed or starting at the beginning, with just an idea. During their month at Shift they will receive a stipend and programming, including a bootcamp, Feedback Friday, and group pop-up market.

Each semester there are multiple opportunities for current VCU students, alumni, and community founders to test their products, services, and ideas on the shelf at Shift.

Apply

SHOP

Many of the Shelfies at SHIFT have products and services for sale. Use the links below to support these Shelfies with your dollars.

TEST

Support the Shelfies with your feedback! Whatever stage their idea is in, your insights will help them develop their venture ideas.

INVEST

Looking to invest in a startup or entrepreneur? Some of the Shelfies are are seeking investment and excited to talk with you!

CURRENT SHELFIES

Beneath the Surface

A language and cultural learning card game that encourages cultural curiosity and language comprehension through conversation and exploration.

Team
Siera Fountain

Development Stage
Prototype

Schools/Programs Represented
Communication Arts, Spanish Minor, Master of Product Innovation

Shift the Way You Shop

Imagine your product on our shelves.

SHOP

TEST

INVEST

CURRENT SHELFIES

Beneath the Surface

Dress For Yourself

Everything but the Booze (EBTB)

FounderWay

Gewd Botanicals

Glass Memories

Mapulder

OneTouchAbove All Natural Haircare

Piece of Cake RVA

Polavizor

Sol Rise Essentials

SpellSee

Tow Ninja

Treehouse Adventures

VisiCycle

ZuWorld Media, LLC.

PAST SHELFIES

AC Photobooth

Annie started out editing photos on her phone for fun years ago. Over time, she developed her skills and discovered her genuine passion for digital art. She now strives to bring her art to new levels which can connect with a vast audience.

Andrew's Special Seasoning

Andrew has been formulating this seasoning mix for over 20 years, and he uses it on a daily basis. He puts it on EVERYTHING. Friends and family have been gifted this essential spice mix for years, now it can be yours to own.

Broad Alley

Alex wants to build community. She is working on a merchandise and apparel brand focused on representing and celebrating Richmond.

C’est La Vé

C’est La Vé Organic Breaks is a 100% vegan and organic meat, cheese, nuts, and crackers snack- sized packs. The idea is for C’est La Vé Charcuterie Packs to be an affordable, on-the-go, vegan snack pack for adults who want to save time and effort to get a healthy protein-packed quick bite.

Crochet by Rae

Crochet by Rae is an upcoming crochet business that makes fashionable items for all to wear, ranging from hats to bags.

The Children’s Soap Company of Virginia

A physician-owned company that formulates and manufactures handmade, hypoallergenic, organic soap for the unique skin and dexterity needs of young children. Ingredient purchase supports the local farm market.

Crissmuss

Day at a Time Designs

David loves his 3D printer. He’s exploring how to create 3D printed customizable products that are great for individual marketing and small businesses.

Demiq

Demiq aims to create tools and resource to improve the experience of higher education professionals.

Divine Plush

Daisana created this consignment boutique for her gals who love to stand out, and carry themselves with class and the epitome of gracefulness while strutting with the hottest pieces.

Draco’s Dog Treats

Inspired by my picky eater, Draco. Draco’s dog treats provides homemade, organic dog treats to the Richmond community.

EPICenter Studios

This project is researching the use of augmented reality as an immersive storytelling tool.

Gotcha Matcha

Gotcha Matcha specializes in high-quality matcha and mixed matcha beverages for people of all ages. They are seeking your thoughts to gain insights on branding and the current market here in Richmond, VA.

House of Aromas

Loretta and her daughter started making Body Butters “With a Purpose.” They create a variety of natural products and love nothing more than sharing their passion and enthusiasm with customers. House of Aromas is a SWAM certified LLC.

Hope Ollivant Designs

Hope Ollivant Designs is a collection of ceramics, jewelry and art designed and fabricated by artist Hope Ollivant. These pieces are often inspired by personal journal entries and sketches to communicate a message of self expression, introspection, and the beauty of everyday experience.

Hyper Scooter

Inspired by electric skateboards, ChunFaye wanted to make something that is really fast. He bought an Amazon scooter and modified it to go 40+ MPH. He’s currently on the 1.2 version of his prototype.

Illusion

Our product is based on everyday street athleisure wear. The plan is to focus on cargo/ sweatpants with special add-ons to make them look aesthetically pleasing and help with better fitting. It is something everyone struggles with and we want to address that issue through our concept.

Jacked! Jackfruit Jerky

Julien is combining his passion for sustainable food with his love of snacks by creating plant-based jerky made from jackfruit.

Juni

Gerard researches and creates websites and applications for clients. He’s looking for feedback about his design ideas.

Kozy Kup

Kozy Kup is a portable cup that will heat up a blanket to keep you cozy and warm.

LipLoveLine

Ingredient-conscious lip care products to empower self-expression in the best and cleanest way possible: through the lips. No full face of makeup necessary.

LushUs Kids

We are a plant-based hair care system formulated with children in mind by using organic Caribbean fruit ingredients, bringing nutrition and health to their hair when they need it most, in their youth.

Macabre, Malicious, & Morbid

Studio HotPink’s 2022 art book is a collection of works centering around the Halloween/spooky theme. Through this book we’re aiming to showcase and promote student artists and alumni within the VCU & RVA community.

Marinel Leather

Marinel is an artisan leather brand designed and handcrafted by Isaac Wright. Whether it is an inspired custom piece, or one created to satisfy a wider but targeted demographic, Isaac is ready to sew his wild creations!

Milimint

A web application capable of building real estate financial models.

ModiMasks

With the rise of Covid, there was an influx of synthetic fabric to make medical masks. To give these non-reusable items new life, ModiMasks created a fashionable tote bag that became an archival piece from this era.

Mushroom Gummies

Wyatt is exploring natural health supplements. His current prototype is in the form of gummies made with blended mushrooms, like lions mane and cordyceps. He wants to bring the healthy properties f rom these mushrooms to the supplement world through a variety of fun flavors.

Noodlers

Peyton wants to create a toy that gives children the ability to create their own worlds. Noodlers bring children away f rom screens and into the world of their imagination. They are made f rom high quality, sustainable natural rubber, lessening the environmental impact of plastic in landfills.

Notova

We are testing foods for our Cajun Cafe. Along with tasty grab & go options, we encourage you to try our authentic New Orleans cuisine.