MEET THE SHELFIES AT SHIFT!

Each semester there are multiple opportunities for current VCU students, alumni, and community founders to test their products, services, and ideas on the shelf at Shift. This Spring we will have 4 rounds of "Shelfies." Help the Shelfies out by browsing and taking their surveys. Your insight will help them be more successful, more quickly!

SHOP

TAKE A CLASS AT SHIFT!

Register for the classes below to take a class at Shift Retail Lab: 

OPEN TO ALL VCU GRADUATE STUDENTS:
INNO 691-906: Shift Retail Lab Branding & Design Thinking // 1 credit // IN PERSON
1 week // July 5-8 // Tuesday through Friday // 5-8:45pm
Faculty: KT Schaeffer, VCU Brandcenter & Lloyd Young, VCU da Vinci Center

Brands are a central aspirational and organizing principle that drives an organization and builds relationships with customers. In this course, students will be introduced to principles in innovation, design thinking, and branding to actively work on a real-world branding project of a new retail space at VCU. Shift Retail Lab at VCU provides an important space for student entrepreneurs to test their ideas through sales and customer feedback.

OPEN TO ALL VCU UNDERGRADUATE AND GRADUATE STUDENTS:
INNO 591: Shift Magazine (3 credits)
Full semester // Wednesdays // 1-3:30pm  // In-person
Faculty: Jessica Collins, VCU Robertson School & Lloyd Young, VCU da Vinci Center

This course is a cross-disciplinary, project-based course where students will build on the foundational principles and practices of visual design by directly applying their skills to create a magazine for Shift Retail Lab. All students will experiment in constructing content through design thinking, graphic design, branding, photography, copywriting, communications, and event planning.  

By the end of this course, students will have created the first issue of Shift Magazine and planned a launch party to introduce the issue to the VCU and Richmond community. Students can expect to achieve beginning to intermediate technical competency in Adobe InDesign through online instruction modules, assignments, and instructor support. All students will be given remote access to an Adobe Creative Cloud license while enrolled.

Two students in shift retail lab. One is holding up a grey tshirt with the shift logo and the other is looking at merchandise on the shelves

SHIFT FAQs

Shift Retail Lab at VCU is brought to you by the VCU da Vinci Center for Innovation. Construction of Shift Retail Lab was made possible by a parntership with Mark Hourigan and Hourigan Group. Branding created by students from VCU Brandcenter.

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