Here, failure is an option.
Successful innovators and entrepreneurs take risks and never give up. When you take a risk, failure is an option, and often the quickest way to learn and improve. Shift Retail Lab provides an important space for student entrepreneurs to test their ideas through sales and customer feedback. This alternative type of retail offers a lab-type approach for creative thinkers and doers from a wide range of backgrounds to put their ideas into action. Shift customers have the opportunity to take an active part in developing ideas into successful products and services ready to go out to market.
Meet the Shelfies
Our Shelfies have about a month to showcase and test their ideas. They could be working on a product or service that is already developed or starting at the beginning, with just an idea. During their month at Shift they will receive a stipend and programming, including a boot camp, Feedback Friday, and group pop-up market.
Each semester there are multiple opportunities for current VCU students, alumni, and community founders to test their products, services, and ideas on the shelf at Shift. Help the Shelfies out by browsing and taking their surveys. Your insight will help them be more successful, more quickly!
*Applications will be available in August 2022
Take a class at Shift
INNO 591: Shift Magazine (3 credits)
Open to all VCU Undergraduate and Graduate Students
Full semester // Wednesdays // 1-3:30pm // In-person
Faculty: Jessica Collins, VCU Robertson School & Lloyd Young, VCU da Vinci Center
This course is a cross-disciplinary, project-based course where students will build on the foundational principles and practices of visual design by directly applying their skills to create a magazine for Shift Retail Lab. All students will experiment in constructing content through design thinking, graphic design, branding, photography, copywriting, communications, and event planning. This course will end with a launch party to introduce the issue to the VCU and Richmond community.
Shift Retail Lab at VCU is a multifunctional retail space where past and present VCU students can showcase their work to gain insights and test their products, services, and ideas with real world customers.
Please fill out one application per team, idea, and/or product. All VCU students and alumni are welcome to apply!
If you are a not a current student and are interested in getting involved, please contact us at shiftretail@vcu.edu
Yes! Register for the classes below to take a class at Shift Retail Lab:
OPEN TO ALL VCU UNDERGRADUATE AND GRADUATE STUDENTS:
INNO 591: Shift Magazine (3 credits)
Full semester // Wednesdays // 1-3:30pm // In-person
Faculty: Jessica Collins, VCU Robertson School & Lloyd Young, VCU da Vinci Center
This course is a cross-disciplinary, project-based course where students will build on the foundational principles and practices of visual design by directly applying their skills to create a magazine for Shift Retail Lab. All students will experiment in constructing content through design thinking, graphic design, branding, photography, copywriting, communications, and event planning.
By the end of this course, students will have created the first issue of Shift Magazine and planned a launch party to introduce the issue to the VCU and Richmond community. Students can expect to achieve beginning to intermediate technical competency in Adobe InDesign through online instruction modules, assignments, and instructor support. All students will be given remote access to an Adobe Creative Cloud license while enrolled.
It depends on the product. When you browse the shelves at Shift you may see some items fully formed and ready to buy. You will also see projects that need a little help. This is the magic of this alternative type of retail where customers take an active part in developing ideas into successful products and services ready to go out to market.
If a student entrepreneur has their product for sale, you can purchase through their POS. Students may use an ecommerce website, Venmo, or CashApp.
Yes! Shift Retail Lab is a multipurpose venue, well-equipped to accommodate a wide variety of events or activities. Fill out the request form and someone will be in touch shortly.
Donate to our Shift Student Founders Fund to provide resources for their success.
Join our monthly newsletter to stay up to date with our student entrepreneurs and upcoming events!
Shift Retail Lab at VCU is brought to you by the VCU da Vinci Center for Innovation. Construction of Shift Retail Lab was made possible by a parntership with Mark Hourigan and Hourigan Group. Branding created by students from VCU Brandcenter.
