Take a class at Shift
The VCU da Vinci Center offers academic, experiential, and experimental programming that supports VCU students in finding innovative solutions at the intersection of business, arts, engineering, health care, and beyond. Courses are open to all students at VCU on graduate and undergraduate levels. Register using VCU e-services.
INNO 591: Shift Magazine (3 credits) [FALL ONLY]
Instructors:
KT Schaeffer, VCU Brandcenter
Lloyd Young, VCU da Vinci Center
This course is a cross-disciplinary, project-based course where students will build on the foundational principles and practices of visual design by directly applying their skills to create a magazine for Shift Retail Lab. All students will experiment in constructing content through design thinking, graphic design, branding, photography, copywriting, communications, and event planning.
By the end of this course, students will have created the first issue of Shift Magazine and planned a launch party to introduce the issue to the VCU and Richmond community. Students can expect to achieve beginning to intermediate technical competency in Adobe InDesign through online instruction modules, assignments, and instructor support. All students will be given remote access to an Adobe Creative Cloud license while enrolled.
Shift Retail Lab has been selected as winner in the Learning category as a part of the 2023 Innovation by Design Awards for Fast Company. Shift was also named as an honorable mention in the Urban Design category as part of the 2022 World Changing Ideas Awards for Fast Company.
Shift Magazine Independent Study (1-3 credits) [SPRING ONLY]
This course is a cross-disciplinary, project-based course where students will build on the foundational principles and practices of visual design by directly applying their skills to create content for Shift Magazine. All students will experiment in constructing content through design thinking, graphic design, branding, photography, copywriting, communications, and event planning.
Students are expected to work with faculty to create their own syllabus and learning objectives.
Please email Lloyd Young for more information (youngel3@vcu.edu).
Shift Retail Lab has been selected as winner in the Learning category as a part of the 2023 Innovation by Design Awards for Fast Company. Shift was also named as an honorable mention in the Urban Design category as part of the 2022 World Changing Ideas Awards for Fast Company.