Host an Event
Your ideas. Our space. Let’s make it happen.
Shift is more than a venue, it’s a space built for creativity, connection, and community. From fashion shows and panels to pop-ups, happy hours, and live performances, we welcome events that bring people together and spark something new.
Thinking about hosting?
Support the Space—Fuel Big Ideas
Shift is a free event space where creators showcase work, test ideas, and build community. Your donation helps us keep the lights on and the energy high.
By giving, you’re directly supporting our Shelfie program, events like Feedback Friday, and the innovators who bring this space to life.
Find Us
Come see where ideas come to life!
Shift Retail Lab is located on Broad Street across from the Stuart C. Siegel Center.
Frequently Asked Questions (FAQs)
Interested in booking one of our spaces? Be sure to go through our FAQ's before submitting your request.
No, you do not need to be a student or staff member to rent the venue. It is available for rental by the general public.
Hosting an event at the Shift Retail Lab is free.
Yes, you must hire a VCUPD Officer for events with alcohol. The officer must be paid for a minimum of 3 hours at $75.10 per hour, regardless of the event's duration.
You have two options:
1. Hire an ABC-Certified Caterer
The caterer will handle the required documentation and serve alcohol to your guests. You are free to choose any caterer, but we recommend Brian Coates from eGourmet. For more information, visit eGourmet RVA.
2. Apply for a Banquet License:
If you are not using a caterer, you must apply for a Banquet License from the ABC (Alcoholic Beverage Control). This process typically takes up to 2 weeks. You will need to submit a copy of your license prior to the start of your event.
You must inform us at least two weeks prior to your event date. This advance notice allows us to make the necessary arrangements, including booking the VCUPD Officer.
We do not provide catering services in-house, but we can recommend a list of preferred caterers. You are also welcome to bring in your own caterer, provided they comply with our venue’s policies and regulations.
The capacity varies based on the event layout. Contact us for specific information and to discuss your needs.
Yes, to ensure safety and integrity, no confetti or open flames are allowed. Consult us before planning decorations.
Yes, pay-to-park is available on West Broad Street and at several VCU parking facilities. VCU parking facilities rates are $2 per hour, with a maximum daily rate of $16. For more information, visit parking.vcu.edu.
Standard rental hours are from 9:00 am - 8:00 pm.
We offer basic audio and visual equipment, including a microphone, TV, bluetooth speaker and a laptop.
Yes, non-VCU affiliated guests can use the VCU Guest Wireless network.
How to Connect:
- Select the “VCU Guest Wireless” network*
- A log-in page will appear
- Read and accept the terms and conditions
- Enter your email address to connect
*Note: This is a free, unsecure network. You must log in each time you connect. Avoid receiving or sending sensitive information.
If you need to cancel or reschedule your event, please notify us as soon as possible.
Yes, sometimes we might need to cancel your event due to unforeseen issues. We will do our best to notify you as early as possible to reduce any inconvenience.
To schedule a tour of our venue, please email us at shiftretail@vcu.edu.
Please allow up to 5 business days for processing. Your event is not confirmed until you receive an email confirmation.
You will be charged for repairs and may be banned from future bookings.
Yes, due to the venue's location, you must adhere to the noise regulations set by Residential Life and Housing. Please review the noise and quiet hour policies on page 30 - https://housing.vcu.edu/help/resources/gtrl/
Yes, all guests must adhere to VCU policies to ensure a safe and respectful environment. You can review the VCU policies by clicking the following link: president.vcu.edu/policies/
For additional questions or more information, contact us at shiftretail@vcu.edu.