Shift is more than a venue, it’s a space built for creativity, connection, and community. From fashion shows and panels to pop-ups, happy hours, and live performances, we welcome events that bring people together and spark something new.
Shift is a free event space where creators showcase work, test ideas, and build community. Your donation helps us keep the lights on and the energy high.
By giving, you’re directly supporting our Shelfie program, events like Feedback Friday, and the innovators who bring this space to life.
Q: What types of events can be held at your venue? A: Our venue is versatile and can accommodate a wide range of events including corporate meetings, workshops, showcases, and more. For specific events, contact us at shiftretail@vcu.edu to discuss your needs.
Q: Do I have to be a student or staff member of VCU to rent the venue? A: No, you do not need to be a student or staff member to rent the venue. It is available for rental by the general public.
Q: What is the cost to host an event at the Shift Retail Lab? A: Hosting an event at the Shift Retail Lab is free.
Q: What are your rental hours? A: Standard rental hours are from 8:00 AM - 9:00 PM.
Q: What is your cancellation policy? A: If you need to cancel or reschedule your event, please notify us as soon as possible.
Q: Are there times my event might be canceled? A: Yes, sometimes we might need to cancel your event due to unforeseen issues. We will do our best to notify you as early as possible to reduce any inconvenience.
Q: What is the capacity of your venue? A: The capacity varies based on the event layout. Contact us for specific information and to discuss your needs.
Q: Do you offer catering services? A: We do not provide catering services in-house; however, you are welcome to bring in your own caterer, provided they comply with our venue’s policies and regulations.
Q: Are there any restrictions on decorations or setup? A: Yes, to ensure safety and integrity, no confetti or open flames are allowed. Consult us before planning decorations.
Q: Are there any specific requirements for events serving alcohol at VCU? A: Yes, you must hire a VCUPD Officer for events with alcohol. The officer must be paid for a minimum of 3 hours at $76.45 per hour, regardless of the event's duration.
Q: What are my options if I plan to serve alcohol at my event? A: You have two options:
1. Hire an ABC-Certified Caterer: Your chosen caterer will manage the required documentation and serve alcohol to your guests. You are free to select any caterer, as long as they are ABC-certified. 2. Apply for a Banquet License: If you are not using a caterer, you must apply for a Banquet License from the ABC (Alcoholic Beverage Control). This process typically takes up to 2 weeks. You will need to submit a copy of your license prior to the start of your event.
Q: How far in advance should I notify you if my event will have alcohol? A: You must inform us at least two weeks prior to your event date. This advance notice allows us to make the necessary arrangements, including booking the VCUPD Officer.
Q: Is there parking available? A: Yes, pay-to-park is available on West Broad Street and at several VCU parking facilities. VCU parking facilities rates are $3 per hour, with a maximum daily rate of $17. For more information, visit parking.vcu.edu.
Q: Will I have access to Wifi? A: Yes, non-VCU affiliated guests can use the VCU Guest Wireless network. How to Connect:
Select the “VCU Guest Wireless” network
A log-in page will appear
Read and accept the terms and conditions
Enter your email address to connect
Note: This is a free, unsecure network. You must log in each time you connect. Avoid receiving or sending sensitive information.
Q: Do you provide audio and visual equipment? A: We offer basic audio and visual equipment, including a microphone, TV, bluetooth speaker and a laptop.
Q: What happens if I damage the venue? A: You will be charged for repairs and may be banned from future bookings.
Q: Am I expected to adhere to all VCU policies? A: Yes, all guests must adhere to VCU policies to ensure a safe and respectful environment. You can review the VCU policies by clicking the following link: president.vcu.edu/policies/
Q: Who can I contact for more information? A: For additional questions or more information, contact us at shiftretail@vcu.edu.
Q: How do I book a tour of the venue? A: To schedule a tour of our venue, please email us at shiftretail@vcu.edu.
Q: I filled out the Shift Retail Lab Request Form. What happens next? A: Please allow up to 5 business days for processing. Your event is not confirmed until you receive an email confirmation.
