Whether you're curious, creative, or just looking for something inspiring to do, our events are open to all. From pop-ups and pitch nights to workshops and feedback sessions, Shift is always buzzing with bold ideas and real people behind them.
Make & Mingle with University College
Open Hours start Aug. 19
Monday through Wednesday from 12-3pm
Shift Retail Lab | 1235 W Broad Street
Curious about what the new University College is all about?
Join us at Shift Retail Lab for hands-on activities, casual convos, and a fun way to meet other students and staff. No RSVP needed—just drop in when you can!
Celebrate Bold Ideas
At Feedback Fridays and Demo Days
Shelfies share what they’re working on and the community shows up to listen, cheer, and offer feedback. It’s a space for ideas in motion, not perfection.
From ready-to-buy items to concepts in need of refinement, Shift is where ideas evolve with real-world feedback. Open to all: students, faculty, staff, alumni, and community members.
Bring your curiosity, questions, and help shape the next big idea!
Upcoming Dates
Feedback Friday
September 26, 4-6pm RSVP NOW →
Feedback Friday
October 17, 4-6pm RSVP NOW →
Demo Days at Feedback Friday
November 14, 4-6pm RSVP NOW →
Workshops
Prototyping Workshop
with Shift Magazine
Sept. 2, 1 - 2 pm
SHIFT Retail Lab
1235 West Broad Street
Richmond, VA 23220
United States
Help Us Create the Next Edition of the Shift Magazine!
In this session, you’ll practice sketching, storyboarding, and low-fidelity building as we co-create concepts for the 4th edition of Shift Magazine. Along the way, you’ll discover how prototyping can help you test ideas sooner, gather useful input, and make better design decisions.
Design Thinking
with Cael Parker
Sept. 22, 12 - 1:30 pm
SHIFT Retail Lab
1235 West Broad Street
Richmond, VA 23220
United States
Design Thinking for Your Career, Community, and Beyond!
Join us for a hands-on workshop open to VCU students, professionals, and community changemakers. In a world that’s constantly evolving, skills like empathy, collaboration, and adaptability matter more than ever.
Find Us
Come see where ideas come to life!
Shift Retail Lab is located on Broad Street across from the Stuart C. Siegel Center.
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