Whether you're curious, creative, or just looking for something inspiring to do, our events are open to all. From pop-ups and pitch nights to workshops and feedback sessions, Shift is always buzzing with bold ideas and real people behind them.
Make & Mingle with University College
Monday through Wednesday from 12-3pm
Shift Retail Lab | 1235 W Broad Street
Curious about what the new University College is all about?
Join us at Shift Retail Lab for hands-on activities, casual convos, and a fun way to meet other students and staff. No RSVP needed—just drop in when you can!
Celebrate Bold Ideas
At Feedback Fridays and Demo Days
Shelfies share what they’re working on and the community shows up to listen, cheer, and offer feedback. It’s a space for ideas in motion, not perfection.
From ready-to-buy items to concepts in need of refinement, Shift is where ideas evolve with real-world feedback. Open to all: students, faculty, staff, alumni, and community members.
Bring your curiosity, questions, and help shape the next big idea!
Dates
Feedback Friday
September 26, 4-6pm
Feedback Friday
October 17, 4-6pm RSVP NOW →
Demo Days at Feedback Friday
November 14, 4-6pm RSVP NOW →
Explore More with University College
Curious about building a degree around what excites you most? Join University College’s weekly info sessions on Wednesdays, 10–11 a.m., to explore how you can customize your path.
Workshops
Design Thinking for Mental Health and Well-Being
Oct. 14, 6 - 7:30 pm
Virtual
Want to make a difference in mental health while building valuable skills? In this introductory design thinking workshop, you’ll explore how creativity, empathy, and collaboration can be used to design better products, services, and programs that support well-being.
This free virtual workshop is a collaboration by VCU da Vinci Center and School of Social Work. Open to all VCU students and community members.
Reimagine the Student Experience with LEGO® Serious Play®
Oct. 15, 12 - 1:30 pm
SHIFT Retail Lab
1235 West Broad Street
Discover how LEGO® bricks can spark creativity, connection, and collaboration. In this interactive workshop, you’ll use the LEGO® Serious Play® method to share ideas, spark conversations, and imagine new possibilities for the student experience at VCU.
This free virtual workshop is a collaboration by VCU da Vinci Center and School of Social Work. Open to all VCU students and community members.
Fall 2025 Demo Day & Holiday Market!
Join us for VCU Demo Day at Shift Retail Lab! Watch student founders pitch their ventures for a chance to win seed funding and support, then stay to explore our Holiday Market featuring products and creations from student makers and entrepreneurs!
Find Us
Come see where ideas come to life!
Shift Retail Lab is located on Broad Street across from the Stuart C. Siegel Center.
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