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Imagine your product on our shelves.

Our Shelfies have about a month to showcase and test their ideas. They could be working on a product or service that is already developed or starting at the beginning, with just an idea. During their month at Shift they will receive a stipend and programming, including a bootcamp, Feedback Friday, and group pop-up market.

Each semester there are multiple opportunities for current VCU students, alumni, and community founders to test their products, services, and ideas on the shelf at Shift.

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Current Shelfies

Demiq

Demiq aims to create tools and resource to improve the experience of higher education professionals.

Team

Roy Roach III

Product Type

Digital Product, Digital Service

Development Stage

Proof of Concept

Community Member

Shop

Imagine your product on our shelves.

Current Shelfies

Demiq

Demiq aims to create tools and resource to improve the experience of higher education professionals.

Dress For Yourself

Mason is experimenting with a clothing brand that inspires people to overcome their insecurities and express themselves with unique apparel. The mission is simple: Dress authentically.

EPICenter Studios

This project is researching the use of augmented reality as an immersive storytelling tool.

Gewd Botanicals

Gewd Botanicals is an all natural skin care line that is Gewd for the Earth, you, and everyone in between. Using simple and natural ingredients backed by science, we combat common skin care ailments with the power of nature!

Gotcha Matcha

Gotcha Matcha specializes in high-quality matcha and mixed matcha beverages for people of all ages. They are seeking your thoughts to gain insights on branding and the current market here in Richmond, VA.

Jacked! Jackfruit Jerky

Julien is combining his passion for sustainable food with his love of snacks by creating plant-based jerky made from jackfruit.

Kozy Kup

Kozy Kup is a portable cup that will heat up a blanket to keep you cozy and warm.

Milimint

A web application capable of building real estate financial models.

Notova

We are testing foods for our Cajun Cafe. Along with tasty grab & go options, we encourage you to try our authentic New Orleans cuisine.

Polavizor

Have you ever been forced to stare at the sun? Susan created the Polavizor, a retractable door for a polarized screen and can convert back to a standard car visor.

SpellSee

SpellSee is a family word game that could be an app based game or a physical card game.

Shifters

We are an upcoming student-lead organization at VCU that works to improve the meaning of innovation and collaboration through a variety of hands-on, transferrable skills.

Sidhur Perfume

A perfume line aimed at those interested in affordable luxury and fresh unique smells.

ti Boulé

ti Boulé is a vibrant Haitian-inspired hot sauce made from habanero and scotch Bonnet peppers with the aim to introduce the world to Haitian food and flavors.

Tow Ninja

TXT LLC

Thal is an entrepreneur and founder of the global technology company, TXT LLC, which offers social networking platform, txt, only on the Apple App Store. The app includes one of a kind features, including a global status feed enabling international friendship and connection.

Unearth

A board game based on the Varginha alien sighting that teaches critical thinking. Play as a group of detectives who’ve been hired to investigate a possible alien sighting in Varginha, Brazil. It’s a race to uncover the truth before anyone else.

VisiCycle

Visicycle is an idea to create gloves featuring LED lights programmable in a variety of colors to increase the visibility of your hand signals for turning, hoping to make cycling safer during decreased visibility conditions.

Past Shelfies

AC Photobooth

Annie started out editing photos on her phone for fun years ago. Over time, she developed her skills and discovered her genuine passion for digital art. She now strives to bring her art to new levels which can connect with a vast audience.

Andrew's Special Seasoning

Andrew has been formulating this seasoning mix for over 20 years, and he uses it on a daily basis. He puts it on EVERYTHING. Friends and family have been gifted this essential spice mix for years, now it can be yours to own.

3000REALM

Zaza is building a jewelry line with pieces that allow for reclamation by the wearer through the representation of marginalized genders, sexualities, races and aesthetics.

Beneath the Surface

Beneath the Surface is a language and cultural learning card game. The goal of Beneath the Surface is to encourage cultural curiosity and language comprehension through conversation and exploration.

Broad Alley

Alex wants to build community. She is working on a merchandise and apparel brand focused on representing and celebrating Richmond.

C’est La Vé

C’est La Vé Organic Breaks is a 100% vegan and organic meat, cheese, nuts, and crackers snack- sized packs. The idea is for C’est La Vé Charcuterie Packs to be an affordable, on-the-go, vegan snack pack for adults who want to save time and effort to get a healthy protein-packed quick bite.

The Children’s Soap Company of Virginia

A physician-owned company that formulates and manufactures handmade, hypoallergenic, organic soap for the unique skin and dexterity needs of young children. Ingredient purchase supports the local farm market.

Crissmuss

Crochet by Rae

Crochet by Rae is an upcoming crochet business that makes fashionable items for all to wear, ranging from hats to bags.

Day at a Time Designs

David loves his 3D printer. He’s exploring how to create 3D printed customizable products that are great for individual marketing and small businesses.

Divine Plush

Daisana created this consignment boutique for her gals who love to stand out, and carry themselves with class and the epitome of gracefulness while strutting with the hottest pieces.

Dress For Yourself

Mason is experimenting with a clothing brand that inspires people to overcome their insecurities and express themselves with unique apparel. The mission is simple: Dress authentically.

Draco’s Dog Treats

Inspired by my picky eater, Draco. Draco’s dog treats provides homemade, organic dog treats to the Richmond community.

House of Aromas

Loretta and her daughter started making Body Butters “With a Purpose.” They create a variety of natural products and love nothing more than sharing their passion and enthusiasm with customers. House of Aromas is a SWAM certified LLC.

Hope Ollivant Designs

Hope Ollivant Designs is a collection of ceramics, jewelry and art designed and fabricated by artist Hope Ollivant. These pieces are often inspired by personal journal entries and sketches to communicate a message of self expression, introspection, and the beauty of everyday experience.

Hyper Scooter

Inspired by electric skateboards, ChunFaye wanted to make something that is really fast. He bought an Amazon scooter and modified it to go 40+ MPH. He’s currently on the 1.2 version of his prototype.

Illusion

Our product is based on everyday street athleisure wear. The plan is to focus on cargo/ sweatpants with special add-ons to make them look aesthetically pleasing and help with better fitting. It is something everyone struggles with and we want to address that issue through our concept.

Juni

Gerard researches and creates websites and applications for clients. He’s looking for feedback about his design ideas.

LipLoveLine

Ingredient-conscious lip care products to empower self-expression in the best and cleanest way possible: through the lips. No full face of makeup necessary.

Macabre, Malicious, & Morbid

Studio HotPink’s 2022 art book is a collection of works centering around the Halloween/spooky theme. Through this book we’re aiming to showcase and promote student artists and alumni within the VCU & RVA community.

Marinel Leather

Marinel is an artisan leather brand designed and handcrafted by Isaac Wright. Whether it is an inspired custom piece, or one created to satisfy a wider but targeted demographic, Isaac is ready to sew his wild creations!