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Imagine your product on our shelves.

Our Shelfies have about a month to showcase and test their ideas. They could be working on a product or service that is already developed or starting at the beginning, with just an idea. During their month at Shift they will receive a stipend and programming, including a bootcamp, Feedback Friday, and group pop-up market.

Each semester there are multiple opportunities for current VCU students, alumni, and community founders to test their products, services, and ideas on the shelf at Shift.

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Current Shelfies

3000REALM

Zaza is building a jewelry line with pieces that allow for reclamation by the wearer through the representation of marginalized genders, sexualities, races and aesthetics.

Team

Zaza Willis

Product Type

Jewelry

Development Stage

Ready for Market

Schools/Programs Represented

VCU Alumni

Shop

Imagine your product on our shelves.

Current Shelfies

3000REALM

Zaza is building a jewelry line with pieces that allow for reclamation by the wearer through the representation of marginalized genders, sexualities, races and aesthetics.

Andrew's Special Seasoning

Andrew has been formulating this seasoning mix for over 20 years, and he uses it on a daily basis. He puts it on EVERYTHING. Friends and family have been gifted this essential spice mix for years, now it can be yours to own.

Broad Alley

Alex wants to build community. She is working on a merchandise and apparel brand focused on representing and celebrating Richmond.

Dress For Yourself

Mason is experimenting with a clothing brand that inspires people to overcome their insecurities and express themselves with unique apparel. The mission is simple: Dress authentically.

Gewd Botanicals

Gewd Botanicals is an all natural skin care line that is Gewd for the Earth, you, and everyone in between. Using simple and natural ingredients backed by science, we combat common skin care ailments with the power of nature!

Jacked! Jackfruit Jerky

Julien is combining his passion for sustainable food with his love of snacks by creating plant-based jerky made from jackfruit.

Juni

Gerard researches and creates websites and applications for clients. He’s looking for feedback about his design ideas.

Pollination Station

Have you ever been forced to stare at the sun? Susan created the Polavizor, a retractable door for a polarized screen and can convert back to a standard car visor.

ti Boulé

ti Boulé is a vibrant Haitian-inspired hot sauce made from habanero and scotch Bonnet peppers with the aim to introduce the world to Haitian food and flavors.

ZaeFace Custom Shoe Designer

Xavier loves sneakers. He paints, customizes, and restores sneakers. Help Xavier expand on their idea by leaving a suggestion and answering the survey questions.

Past Shelfies

AC Photobooth

Annie started out editing photos on her phone for fun years ago. Over time, she developed her skills and discovered her genuine passion for digital art. She now strives to bring her art to new levels which can connect with a vast audience.

Day at a Time Designs

David loves his 3D printer. He’s exploring how to create 3D printed customizable products that are great for individual marketing and small businesses.

Divine Plush

Daisana created this consignment boutique for her gals who love to stand out, and carry themselves with class and the epitome of gracefulness while strutting with the hottest pieces.