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Help the Shelfies out by browsing and taking their surveys. Your insight will help them be more successful, more quickly!
Imagine your product on our shelves.
Our Shelfies have about a month to showcase and test their ideas. They could be working on a product or service that is already developed or starting at the beginning, with just an idea. During their month at Shift they will receive a stipend and programming, including a bootcamp, Feedback Friday, and group pop-up market.
Each semester there are multiple opportunities for current VCU students, alumni, and community founders to test their products, services, and ideas on the shelf at Shift.
Current Shelfies
Demiq
Demiq aims to create tools and resource to improve the experience of higher education professionals.
Team
Roy Roach III
Product Type
Digital Product, Digital Service
Development Stage
Proof of Concept
Community Member


Dress For Yourself
Mason is experimenting with a clothing brand that inspires people to overcome their insecurities and express themselves with unique apparel. The mission is simple: Dress authentically.
Team
Mason Miles
Product Type
Apparel
Development Stage
Concept
Schools/Programs Represented
Undergraduate Student VCU School of Business: Marketing


EPICenter Studios
This project is researching the use of augmented reality as an immersive storytelling tool.
Team
Alana Wiljanen
Product Type
Physical Product, Digital Product
Development Stage
Proof of Concept
Schools/Programs Represented
Graduate Student VCU da Vinci Master of Product Innovation Student


Gewd Botanicals
Gewd Botanicals is an all natural skin care line that is Gewd for the Earth, you, and everyone in between. Using simple and natural ingredients backed by science, we combat common skin care ailments with the power of nature!
Team
Malique Middleton
Product Type
Skin Care
Development Stage
Ready for market
Schools/Programs Represented
VCU School of Medicine (CERT)


Gotcha Matcha
Gotcha Matcha specializes in high-quality matcha and mixed matcha beverages for people of all ages. They are seeking your thoughts to gain insights on branding and the current market here in Richmond, VA.
Team
Masrik Dahir
Product Type
Physical Product
Development Stage
Proof of Concept
Schools/Programs Represented
Psychology Major, Marketing Minor


Jacked! Jackfruit Jerky
Julien is combining his passion for sustainable food with his love of snacks by creating plant-based jerky made from jackfruit.
Team
Julien Reininger
Product Type
Food
Development Stage
Ready for market
Schools/Programs Represented
VCU da Vinci Center for Innovation
Master of Product Innovation


Kozy Kup
Kozy Kup is a portable cup that will heat up a blanket to keep you cozy and warm.
Team
Vakirah Barbour
Product Type
Physical Product
Development Stage
Idea
Schools/Programs Represented
VCU School of Business: Business Management


Milimint
A web application capable of building real estate financial models.
Team
Masrik Dahir
Product Type
Digital Service
Development Stage
Minimum Viable Product
Schools/Programs Represented
VCU College of Engineering, Computer Science


Notova
We are testing foods for our Cajun Cafe. Along with tasty grab & go options, we encourage you to try our authentic New Orleans cuisine.
Team
Chazity James
Product Type
Physical Product, Physical Service
Development Stage
Prototype
Community Member


Polavizor
Have you ever been forced to stare at the sun? Susan created the Polavizor, a retractable door for a polarized screen and can convert back to a standard car visor.
Team
Susan Lewis
Product Type
Car Accessory
Development Stage
Prototype
Schools/Programs Represented
Graduate Student VCU da Vinci Master of Product Innovation Student


SpellSee
SpellSee is a family word game that could be an app based game or a physical card game.
Team
Taylor Allen, Seth Gathright
Product Type
Physical Product, Digital Product
Development Stage
Just an Idea
Schools/Programs Represented
Alum: Elementary Ed / Teaching


Shifters
We are an upcoming student-lead organization at VCU that works to improve the meaning of innovation and collaboration through a variety of hands-on, transferrable skills.
Team
Mariesha Little
Product Type
Physical Product
Development Stage
Just an Idea
Schools/Programs Represented
VCU Arts: Communication Arts


Sidhur Perfume
A perfume line aimed at those interested in affordable luxury and fresh unique smells.
Team
Srinija Kovvali
Product Type
Physical Product
Development Stage
Idea
Schools/Programs Represented
Finance Major


ti Boulé
ti Boulé is a vibrant Haitian-inspired hot sauce made from habanero and scotch Bonnet peppers with the aim to introduce the world to Haitian food and flavors.
Team
Zachera Kernizan
Product Type
Food
Development Stage
Prototyping
Schools/Programs Represented
Graduate Student VCU da Vinci Master of Product Innovation Student


Tow Ninja
Tow Ninja is a user-friendly web application that simplifies the process of tracking and retrieving towed vehicles, reducing stress for vehicle owners and improving efficiency for tow companies. The platform delivers quick and reliable information about the location and status of towed vehicles, streamlines payment and release processes, and aims to provide the best end-user experience possible.
Team
Jack Oppenheim
Product Type
Digital Service
Development Stage
Minimum Viable Product
Schools/Programs Represented
Graduate Student VCU da Vinci Master of Product Innovation Student


TXT LLC
Thal is an entrepreneur and founder of the global technology company, TXT LLC, which offers social networking platform, txt, only on the Apple App Store. The app includes one of a kind features, including a global status feed enabling international friendship and connection.
Team
Thal Saleh
Product Type
Technology
Development Stage
Minimal Viable Product
Schools/Programs Represented
VCU School of Business


Unearth
A board game based on the Varginha alien sighting that teaches critical thinking. Play as a group of detectives who’ve been hired to investigate a possible alien sighting in Varginha, Brazil. It’s a race to uncover the truth before anyone else.
Team
Matthew Bennett, Eden Neifeld, Paige Bernson, Siera Fountain
Product Type
Digital Product, Digital Service
Development Stage
Proof of Concept
Schools/Programs Represented
VCU CommArts


VisiCycle
Visicycle is an idea to create gloves featuring LED lights programmable in a variety of colors to increase the visibility of your hand signals for turning, hoping to make cycling safer during decreased visibility conditions.
Team
Andy Pitts
Product Type
Physical Product
Development Stage
Proof of Concept
Schools/Programs Represented
Graduate Student VCU da Vinci Master of Product Innovation Student

