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Imagine your product on our shelves.

Our Shelfies have about a month to showcase and test their ideas. They could be working on a product or service that is already developed or starting at the beginning, with just an idea. During their month at Shift they will receive a stipend and programming, including a bootcamp, Feedback Friday, and group pop-up market.

Each semester there are multiple opportunities for current VCU students, alumni, and community founders to test their products, services, and ideas on the shelf at Shift. 

Apply

Current Shelfies

3000REALM

Zaza is building a jewelry line with pieces that allow for reclamation by the wearer through the representation of marginalized genders, sexualities, races and aesthetics.

Team

Zaza Willis

Product Type

Jewelry

Development Stage

Ready for Market

Schools/Programs Represented

VCU Alumni

Give Feedback

3000Realm

Andrew's Special Seasoning

Andrew has been formulating this seasoning mix for over 20 years, and he uses it on a daily basis. He puts it on EVERYTHING. Friends and family have been gifted this essential spice mix for years, now it can be yours to own.

Team

Andrew Ilnicki

Product Type

Food

Development Stage

Ready for Market

Schools/Programs Represented

VCU da Vinci Center, Staff

GoodASSRub

Broad Alley

Alex wants to build community. She is working on a merchandise and apparel brand focused on representing and celebrating Richmond.

Team

Alex Smith-Scales

Product Type

Apparel, General Merchandise

Development Stage

Ready for market

Schools/Programs Represented

VCU Brandcenter, Creative Brand Management

Give Feedback

Broad Alley Designs

Dress For Yourself

Mason is experimenting with a clothing brand that inspires people to overcome their insecurities and express themselves with unique apparel. The mission is simple: Dress authentically.

Team

Mason Miles

Product Type

Apparel

Development Stage

Concept

Schools/Programs Represented

Undergraduate Student VCU School of Business: Marketing

Give Feedback

Seated person modeling a purple Dress For Yourself hoodie

Gewd Botanicals

Gewd Botanicals is an all natural skin care line that is Gewd for the Earth, you, and everyone in between. Using simple and natural ingredients backed by science, we combat common skin care ailments with the power of nature!

Team

Malique Middleton

Product Type

Skin Care

Development Stage

Ready for market

Schools/Programs Represented

VCU School of Medicine (CERT)

Give Feedback

Gewd Botanicals

Jacked! Jackfruit Jerky

Julien is combining his passion for sustainable food with his love of snacks by creating plant-based jerky made from jackfruit.

Team

Julien Reininger

Product Type

Food

Development Stage

Ready for market

Schools/Programs Represented

VCU da Vinci Center for Innovation

Master of Product Innovation

Give Feedback

Jacked! Jackfruit Jerky

Juni

Gerard researches and creates websites and applications for clients. He’s looking for feedback about his design ideas.

Team

Gerard Hogue

Product Type

Website/App Development

Development Stage

Prototype

Schools/Programs Represented

VCU Interdisciplinary UX/UI Pathway with minor in Psychology

Give Feedback

Juni

Pollination Station

Have you ever been forced to stare at the sun? Susan created the Polavizor, a retractable door for a polarized screen and can convert back to a standard car visor.

Team

Susan Lewis

Product Type

Car Accessory

Development Stage

Prototype

Schools/Programs Represented

Graduate Student VCU da Vinci Master of Product Innovation Student

Give Feedback

Polavizor

ti Boulé

ti Boulé is a vibrant Haitian-inspired hot sauce made from habanero and scotch Bonnet peppers with the aim to introduce the world to Haitian food and flavors.

Team

Zachera Kernizan

Product Type

Food

Development Stage

Prototyping

Schools/Programs Represented

Graduate Student VCU da Vinci Master of Product Innovation Student

Give Feedback

ti boule hot sauce and scotch bonnet peppers

ZaeFace Custom Shoe Designer

Xavier loves sneakers. He paints, customizes, and restores sneakers. Help Xavier expand on their idea by leaving a suggestion and answering the survey questions.

Team

Xavier Nguyen

Product Type

Apparel

Development Stage

Concept

Schools/Programs Represented

VCU Undergraduate, Undecided

Give Feedback

Xavier

Past Shelfies

AC Photobooth

Annie started out editing photos on her phone for fun years ago. Over time, she developed her skills and discovered her genuine passion for digital art. She now strives to bring her art to new levels which can connect with a vast audience.

Team

Annabel Chilton

Product Type

Digital Art Prints

Development Stage

Ready for Market

Schools/Programs Represented

Undergraduate Student, College of Humanities & Sciences Psychology Department

Give Feedback

digital art print with swirling colors of reds, purples, and blues

Day at a Time Designs

David loves his 3D printer. He’s exploring how to create 3D printed customizable products that are great for individual marketing and small businesses.

Team

David Casey

Product Type

3D printed art and Custom products

Development Stage

Prototype/Physical product

Schools/Programs Represented

VCU da Vinci Center Certificate in Product Innovation

Give Feedback

3D printed models arranged on a table

Divine Plush

Daisana created this consignment boutique for her gals who love to stand out, and carry themselves with class and the epitome of gracefulness while strutting with the hottest pieces.

Team

Daisana Pittman

Product Type

Luxury Consignment

Development Stage

Ready for market

Schools/Programs Represented

Undergraduate Student, VCUarts Fashion Merchandising

Give Feedback

Divine Plush

Dress For Yourself

Mason is experimenting with a clothing brand that inspires people to overcome their insecurities and express themselves with unique apparel. The mission is simple: Dress authentically.

Team

Mason Miles

Product Type

Apparel

Development Stage

Concept

Schools/Programs Represented

Undergraduate Student VCU School of Business: Marketing

Give Feedback

Seated person modeling a purple Dress For Yourself hoodie

Jacked! Jackfruit Jerky

Julien is combining his passion for sustainable food with his love of snacks by creating plant-based jerky made from jackfruit.

Team

Julien Reininger

Product Type

Food

Development Stage

Ready for market

Schools/Programs Represented

VCU da Vinci Center for Innovation

Master of Product Innovation

Give Feedback

Jacked! Jackfruit Jerky

LipLoveLine

Ingredient-conscious lip care products to empower self-expression in the best and cleanest way possible: through the lips. No full face of makeup necessary.

Team

Briana Williams

Product Type

Physical Product

Development Stage

Ready for Market

Schools/Programs Represented

Community Founder

Jackson Ward Collective Member

Give Feedback

Two models applying LipLoveLine lip products

Pollination Station

Pollination Station is a series of state-curated wildflower stations that aim to offset the decline of pollinators caused by the ‘pressures of human development.

Team

Mare Reynolds

Product Type

Product, B2B - ‘Plants & Outdoors’

Development Stage

Prototyping

Schools/Programs Represented

Graduate Student VCU da Vinci Master of Product Innovation Student

Give Feedback

rendering of a person observing a pollination station

ti Boulé

ti Boulé is a vibrant Haitian-inspired hot sauce made from habanero and scotch Bonnet peppers with the aim to introduce the world to Haitian food and flavors.

Team

Zachera Kernizan

Product Type

Food

Development Stage

Prototyping

Schools/Programs Represented

Graduate Student VCU da Vinci Master of Product Innovation Student

Give Feedback

ti boule hot sauce and scotch bonnet peppers